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Channel: Angelia Muller – IBM Center for Applied Insights
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Who wins in an omni-channel world? You.

Here are three buzz words that marketers and customers are familiar with: Personalized Customer Experience. But what does it really mean? Why is there an emphasis on customer-centricity and how do...

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Four key trends for retailers to understand this season

Ho ho ho! Retailers rejoice: ’tis the season to be merry. Those in retail know how critical seasonal sales are. But just how critical? Retailers care a lot about the holidays for a reason – holiday...

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NRF: Retailers must bridge the digital divide

IBM at NRF15 (Photo credit: @zivvonD) Ever wonder how Retail’s Big Show earned its name? It’s home to a record-breaking 34,000 retail professionals who have all gathered in New York City for a unique,...

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Two reasons you should care about Digital Learning Day

Image from gettingsmart.com Generation Z is a cohort of people born in the 2000s, after the Millennials. This is a generation that does not know life without the Internet; much like the younger members...

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